From Intuition to Insight: Market Research for Social Impact Leaders

​Your mission matters, but does your message move people to act? Whether you’re raising funds, inspiring behavior change, or shaping public policy, the key to impact is understanding your audience on a deeper level. Insights could be the difference in a campaign that lands with your audience or falls flat.

​Join career and executive coach Lauren Miura and Rachel Dreyfus, President of Dreyfus Advisors — a marketing strategy and research agency — for a practical, interactive session that will demystify market research. 

​You will learn:

• ​How successful organizations use research to turn uncertainty into confident decisions

• ​Simple, practical ways to uncover the insights that drive results

• ​Real-world examples of campaigns transformed by better audience understanding 

​Limited attendance to foster conversation — Register early. 

​A light breakfast and coffee are included in the ticket price. You are welcome to stay and work at Luminary after the event (a $45 value).

​Agenda:
9:00 - 9:30 a.m. — Breakfast & Networking
9:30 - 10:30 a.m. — Program and Discussion
10:30 - 11:00 a.m. — Closing Connections

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What past attendees have said: 

​“I loved this gathering. Amazing as always.”

​“This was great! It’s really nice to hear from other women leaders about how they are approaching shared challenges.” 

​“All of the speakers have been engaging and relevant.”

​About Rachel Dreyfus
Rachel Dreyfus is an Accenture-trained, independent marketing strategy consultant helping her clients build brands, create marketing plans and guide business decisions with fact-based consumer insights. Rachel is a trusted business partner to executive teams across Product Management, Customer Operations, Sales Channels and Marketing. She is also a recognized thought leader in media, entertainment and telecommunications.

A graduate of Emory University Rachel started her career at Andersen Consulting in Boston and Philadelphia. She led Gemstar-TV Guide’s transition from on-screen guide to digital database platform and then, joined Time Warner Cable from 2005-2013 to build a world-class market research function for the NYC-based $20B company. She founded Dreyfus Advisors in 2013.

​About Lauren Miura
Lauren Miura is an executive and career coach who helps clients navigate change with clarity, confidence and joy.

​As an ICF Certified Professional Coach and Birkman Certified Professional (BCP), she is passionate about supporting leaders who are solving problems and creating positive change in their communities and the world. She brings a deep understanding of social impact careers and the importance of service to her coaching practice, as well as the challenges of working mothers. Visit laurenmiura.com to learn more.